# Underbroadcasted > A podcast for founders, consultants, and subject matter experts who are excellent at what they do and largely invisible outside their own network. Hosted by AJ Bubb, sponsored by Convia Studio. New episodes every two weeks. Underbroadcasted covers storytelling, personal branding, audience building, and content strategy β€” the part of the job most experts were never taught. Tagline: "You've done the work. Your reach hasn't caught up." ## Quick facts - Show: Underbroadcasted - Host: AJ Bubb (https://ajbubb.com) - Sponsor / producer: Convia Studio (https://conviapro.com) - Cadence: new episodes every two weeks - Audience: founders, consultants, subject matter experts - Topics: storytelling, personal branding, audience building, content strategy - Sponsorship inquiries: underbroadcasted@conviapro.com ## About the show Underbroadcasted is a show for founders, consultants, and subject matter experts who are excellent at what they do and largely invisible outside their own network. Not because the work isn't good β€” because nobody ever taught them the other part. Every two weeks, host AJ Bubb sits down with practitioners who understand the thing most experts skip: storytelling, personal branding, audience building, content strategy, and how to end up on the shortlist when someone finally has budget. ## Sponsor Underbroadcasted is brought to you by Convia Studio (https://conviapro.com), the studio behind the show, helping experts turn what they know into content that builds an audience. To sponsor the show, email underbroadcasted@conviapro.com. ## Pages - [Home](https://underbroadcasted.com/): Show overview and latest episodes - [Episodes](https://underbroadcasted.com/episodes): Full episode archive - [About](https://underbroadcasted.com/about): What the show covers and the host - [Sponsor](https://underbroadcasted.com/sponsor): Convia Studio and sponsorship contact ## Listen and follow - [Spotify](https://open.spotify.com/show/2LBGHQsMGJrpOE0RN31Ui6) - [YouTube playlist](https://www.youtube.com/playlist?list=PLSCEbReaZL5c) - [YouTube channel](https://youtube.com/@conviapro) - [RSS feed](https://anchor.fm/s/1171d4c24/podcast/rss) - [Spotify for Creators profile](https://creators.spotify.com/pod/profile/underbroadcasted/) - [Substack newsletter](https://underbroadcasted.substack.com) - [LinkedIn newsletter](https://www.linkedin.com/newsletters/underbroadcasted-7503921391042461698/) ## All episodes ### The Authenticity Advantage: Why Human Stories Win in an AI World w/ Tamar Routly - URL: https://underbroadcasted.com/episodes/the-authenticity-advantage-why-human-stories-win-in-an-ai-world-w-tamar-routly - Published: 2026-09-25 - Duration: 52 min - Audio: https://anchor.fm/s/1171d4c24/podcast/play/126307588/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-25%2F432666669-44100-2-ecbf839997305.mp3 The Authenticity Advantage: Why Human Stories Win in an AI World Welcome to this episode of Underbroadcasted! In a digital landscape flooded with AI-generated content, how do you stand out? Today, host AJ Bubb sits down with Tamar Routly, founder of the Podcast Impact Studio, to discuss why human stories, vulnerability, and real connections are the ultimate secret weapons for content creators and podcasters today. With up to 40% of podcasts now being machine-made, listeners are craving genuine human experiences. Discover how to stop performing and start connecting by speaking to just one person, sharing your true struggles, and embracing the power of authenticity in an AI-driven world. The AI Landscape: Understanding the rise of "AI slop" and why genuine human connection matters more than ever. The 2:00 AM Moment: Why targeting one specific human being instead of a broad demographic builds loyal followers. Stop Editing Yourself: The parts of your story you are most afraid to share are usually what your audience needs to hear the most. The 3-Part Framework: How to master the Hook , the Bridge , and the Permission Slip in every episode. Derivative vs. Generated Content: How to use AI ethically in your workflow without losing your unique voice. 00:00 - Introduction: The rise of AI slop and meeting Tamar Routly 00:05 - The Podcast Landscape: Statistics on saturation and why most shows don't grow 00:12 - Defining Authenticity: Overcoming the fear of judgment 00:16 - Case Study: How "Fat Science" built a thriving community with real stories 00:20 - The 3-Part Podcast Framework: One person, the hook, and the bridge 00:26 - The Authority Economy: Why lived experience beats polished information 00:33 - The Power of the Permission Slip 00:38 - Ethical AI Workflow: How to use AI for research and derivative content 00:47 - Actionable Challenge: Three steps to try on your next episode "The part of your voice that you're most tempted to mute is exactly what your audience is waiting for." – Tamar Routly Want to improve your podcasting game and build real audience connections? Check out Podcast Impact Studio and access their free podcast voice audit tools. Enjoyed this episode? Make sure to LIKE this video, COMMENT your biggest takeaway below, and SUBSCRIBE for more conversations on building authority through human stories! Key Takeaways & HighlightsTimestamp ChaptersConnect with Our Guest Thumbnails ### AI & Authenticity: LinkedIn Content Strategy for Unique Value - URL: https://underbroadcasted.com/episodes/ai-authenticity-linkedin-content-strategy-for-unique-value - Published: 2026-09-19 - Duration: 57 min - Audio: https://anchor.fm/s/1171d4c24/podcast/play/125958040/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-19%2F432217180-44100-2-1e91f4445df4b.mp3 AI & Authenticity: Your LinkedIn Content Strategy for Unique Value Feeling lost trying to stand out on LinkedIn amidst the AI boom? πŸ€” Host AJ Bubb kicks off the very first episode of Under Broadcast with LinkedIn expert Michelle J Raymond! Discover how to maintain your unique value and authentic voice in an era dominated by artificial intelligence. Michelle, an Aussie LinkedIn strategist with over a decade of experience, shares her candid insights on how the platform has transformed, the challenges of content creation today, and why being authentically YOU is your biggest asset. This isn't just about LinkedIn; it's about making your voice heard in a crowded digital world! What you'll learn: Why content still matters in 2026 and beyond. How LinkedIn's algorithm changes are impacting content creators. The real reason most people are "petrified" of creating content. Why your unique perspective and lived experiences are irreplaceable by AI. Strategies for sustainable content creation without burnout. The truth about LinkedIn "influencers" and engagement pods. How to use content to attract the RIGHT clients and repel the wrong ones. Don't let the fear of a crowded feed or AI keep you from sharing your expertise. Michelle and AJ dive deep into practical advice for anyone looking to build their personal brand and business visibility. 0:00 - Introduction to Under Broadcast & Michelle J Raymond 0:43 - Staying Authentic & Visible in the Age of AI on LinkedIn 1:26 - Does Content Still Matter in 2026? 2:30 - The Evolution of LinkedIn: From Community to Topics 4:37 - Why People Should Create Content & What to Focus On 6:02 - Overcoming the Fear of Content Creation 19:04 - Why Authenticity is Your Biggest Advantage in an AI World 22:05 - The Human Differentiator: Personality & Experience 28:32 - Sustaining Content Creation & Diversifying Platforms 32:25 - Content as a Repertoire After In-Person Connections 37:19 - The Truth About LinkedIn Influencers & Engagement Pods 43:36 - Content for Nurturing Relationships & Attracting the Right Clients 50:35 - Defining Your Core Theme & Values 53:23 - The Power of Being "Top of Mind" 56:10 - Final Advice: Just Start! Join the conversation! What's your biggest struggle with content creation today? Let us know in the comments below! πŸ”” SUBSCRIBE for more insights on getting your message out there: https://www.youtube.com/@UnderBroadcast πŸ‘ If you found this episode helpful, please give it a LIKE ! Connect with the Speakers: AJ Bubb: https://www.linkedin.com/in/ajbubb Michelle J Raymond: https://www.linkedin.com/in/michellejraymond #LinkedInStrategy #ContentMarketing #AIandAuthenticity #PersonalBranding #B2BMarketing #DigitalMarketing #AIContent #AuthenticVoice #UnderBroadcast Timestamps: ### Turn Your Career Conversations Into a Durable Asset with Philip VanDusen - URL: https://underbroadcasted.com/episodes/turn-your-career-conversations-into-a-durable-asset-with-philip-vandusen - Published: 2026-09-11 - Duration: 52 min - Audio: https://anchor.fm/s/1171d4c24/podcast/play/125564511/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-10%2F431658433-44100-2-82f771ac08581.mp3 Turn Your Career Conversations Into a Durable Asset with Philip VanDusen Tired of feeling invisible in corporate America? Discover how to transform everyday career conversations into a powerful, durable personal brand asset with branding expert Philip VanDusen. Hosted by AJ Bubb, this episode of Under Broadcasting dives deep into why traditional resume building is broken and how content marketing has become table stakes for modern career survival. In a world dominated by AI and automated applicant tracking systems (ATS), standing out as a human being is no longer optionalβ€”it is career insurance. Philip VanDusen shares his incredible journey from VP of Design at Old Navy and Executive Creative Director at Landor Associates to burnout and eventual entrepreneurial success. Learn actionable strategies on how to leverage platforms like YouTube and LinkedIn, build an authoritative personal brand, and establish a meaningful professional network. 00:10 - Introduction: The Power of Compute and AI in Modern Media 02:04 - Philip VanDusen's 35+ Year Journey Through Corporate Branding and Entrepreneurship 04:12 - Defining Content Marketing: Pull vs. Push Marketing for Introverts 06:35 - Internal Networking vs. Public Visibility: Navigating Corporate Guardedness 10:33 - Earning the Right to Be Authentic and Building Credibility Over Time 18:05 - Navigating Corporate Burnout and the Leap to Independent Consulting 24:31 - The Creator's Paradox: Balancing Altruism, Authenticity, and Calls to Action 33:38 - SEO and Answer Engines: Optimizing Content for AI Search and LLMs 40:05 - The Future of Expertise: Leveraging Masterminds and Communities as Career Armor 43:39 - Why AI Has Broken the Hiring Process and How Networking Fixes It 49:46 - Permission to Suck: The Ultimate Advice for Aspiring Creators Learn more about Philip VanDusen's branding strategies, courses, and Mastermind community (Bonfire) by checking out his work across his digital channels. Are you feeling under broadcasted in your current role? How are you using content marketing to future-proof your career against AI? Let us know in the comments below! πŸ‘ If you found this episode valuable, make sure to LIKE , SUBSCRIBE , and hit the notification bell so you never miss an episode of Under Broadcasting!