AI & Authenticity: LinkedIn Content Strategy for Unique Value

AI & Authenticity: Your LinkedIn Content Strategy for Unique Value

Feeling lost trying to stand out on LinkedIn amidst the AI boom? 🤔 Host AJ Bubb kicks off the very first episode of Under Broadcast with LinkedIn expert Michelle J Raymond! Discover how to maintain your unique value and authentic voice in an era dominated by artificial intelligence.

Michelle, an Aussie LinkedIn strategist with over a decade of experience, shares her candid insights on how the platform has transformed, the challenges of content creation today, and why being authentically YOU is your biggest asset. This isn't just about LinkedIn; it's about making your voice heard in a crowded digital world!

What you'll learn:

• Why content still matters in 2026 and beyond.
• How LinkedIn's algorithm changes are impacting content creators.
• The real reason most people are "petrified" of creating content.
• Why your unique perspective and lived experiences are irreplaceable by AI.
• Strategies for sustainable content creation without burnout.
• The truth about LinkedIn "influencers" and engagement pods.
• How to use content to attract the RIGHT clients and repel the wrong ones.

Don't let the fear of a crowded feed or AI keep you from sharing your expertise. Michelle and AJ dive deep into practical advice for anyone looking to build their personal brand and business visibility.

• 0:00 - Introduction to Under Broadcast & Michelle J Raymond
• 0:43 - Staying Authentic & Visible in the Age of AI on LinkedIn
• 1:26 - Does Content Still Matter in 2026?
• 2:30 - The Evolution of LinkedIn: From Community to Topics
• 4:37 - Why People Should Create Content & What to Focus On
• 6:02 - Overcoming the Fear of Content Creation
• 19:04 - Why Authenticity is Your Biggest Advantage in an AI World
• 22:05 - The Human Differentiator: Personality & Experience
• 28:32 - Sustaining Content Creation & Diversifying Platforms
• 32:25 - Content as a Repertoire After In-Person Connections
• 37:19 - The Truth About LinkedIn Influencers & Engagement Pods
• 43:36 - Content for Nurturing Relationships & Attracting the Right Clients
• 50:35 - Defining Your Core Theme & Values
• 53:23 - The Power of Being "Top of Mind"
• 56:10 - Final Advice: Just Start!

Join the conversation! What's your biggest struggle with content creation today? Let us know in the comments below!

🔔 SUBSCRIBE for more insights on getting your message out there: https://www.youtube.com/@UnderBroadcast

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Connect with the Speakers:

• AJ Bubb: https://www.linkedin.com/in/ajbubb
• Michelle J Raymond: https://www.linkedin.com/in/michellejraymond

#LinkedInStrategy #ContentMarketing #AIandAuthenticity #PersonalBranding #B2BMarketing #DigitalMarketing #AIContent #AuthenticVoice #UnderBroadcast

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